Today, Future Shop has the Samsung 32" 1080p LCD HDTV (LN32A550) "on sale" for $899.99, a "savings" of $100. Best Buy has the same TV, not on "sale", for $899.99. Best Buy owns Future Shop.
The best part is that earlier this week that same TV at Future Shop had a regular price of $899.99. So Future Shop 'raised' the price for the flyer to make it appear that the TV is "on sale".
So you can buy the TV at Future Shop and pretend to save money, or you can buy at the same price at Best Buy and get Best Buy Rewards points. Seems like a no brainer.